Health Economics and Value-Based Purchasing: An Essential Primer for Pharma Marketing and Brand Teams April 29, 2009
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Josh Feldstein, president of MarCom Group International, tells MM&M editor in chief James Chase what pharma marketers and brand managers need to know about health economics and value-based purchasing.
In the second of two podcasts, William Jessee, MD, FACMPE, president and CEO of the Medical Group Management Association, talks to MM&M editor in chief James Chase about best practices in marketing to medical group practice managers and administrators — a decision-making audience that, collective...
In the first of two podcasts, William Jessee, MD, FACMPE, president and CEO of the Medical Group Management Association, talks to MM&M editor in chief James Chase about medical group practice managers and administrators — a decision-making audience that, collectively, purchases over $135 billion ...
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